Commercials and Business
- Andrew Brown
- Jun 23
- 2 min read
Can a commercial benefit your business? The straightforward answer is yes. Consumers are informed solely by the messages you communicate to them. A commercial captures attention within the initial seconds, builds curiosity, and compels viewers to engage with the narrative. As Henry Ford aptly stated, "A man who stops advertising to save money is like a man who stops a clock to save time."
What makes a commercial effective? The answer lies in a combination of factors: messaging, target audience, and content. It is important to consider whether it leads to purchases, attracts new customers, or generates engagement. Additionally, having a distribution plan is crucial. As an Australian editor, Jonathan Perelman stated, "Content is king, but distribution is queen and she wears the pants." This quote underlines the significant role that distribution plays in content creation.
Commercials are tools that require a clear vision, effective execution, and proper distribution. Often, great commercials fail because clients don't focus on distribution, missing out on platforms, paid advertising, and target audiences. Although LinkedIn's Marketing Solutions page is a good resource to get started, there are many resources in today’s world, and Ground Work Productions is one of them. We build relationships with our clients that help them ask the important questions about their businesses.
The first step is to work backwards from the business goal. Determine what the business needs—more customers, online purchases, new clients, or brand growth. Start with this goal and build a supporting campaign. Depending on the project's size and direction, you may need to consult an advertising agency first.
Ground Work Productions has recently produced some of our best commercials and business documentaries to date. We are thrilled to collaborate with companies and advertising agencies in our growing network. As American writer Mark Twain said, “Many a small thing has been made large by the right kind of advertising.”
Please enjoy this commercial-business documentary for a local dance company here in New Mexico. Ground Work Productions had a wonderful time telling their story!
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